Serena has run her own business, Serena Hartley Associates, since 1997 and specialises in One-to-One Coaching with CEOs and Senior Executives.  She has worked with many senior executives who have benefited from her holistic approach, not only achieving their business outcomes but also recognising the importance of a work/life balance, aligning personal and business values to deliver concrete results and a personal sense of achievement and fulfilment.  Her ability to build rapport with her clients makes her a highly effective and accomplished coach.

She also works with teams to develop effective behaviours for high performance and creativity.

She is trained in NLP (Neuro Linguistic Programming) and CBT (Cognitive Behavioural Therapy) and has been working as an Executive Coach in the City for the last 23 years.